EastBridge Engineering announces the formation of a new operating division dedicated to serving the needs of the global new product development segment. The Design Launch Division provides design review, vendor qualifications and audits, generation of quotations, prototype fabrication, transfer to mass production, and quality assurance services to product designers, industrial designers, and engineers that need to quickly launch new products.

With its own expert staff co-located in EastBridge’s ten worldwide offices, the new division includes chemical, electronic, mechanical, plastics, quality, and tooling engineers and technicians. The division is responsible for ensuring that all new product development operations are carried out to global standards and for monitoring the production and final quality of new products.

The new organization is designed to strengthen the new product launch services provided across the EastBridge group. It is headed by Dominic Paratore, who reports directly to Chief Executive Jack Daniels. The company made the decision to establish the new function based on a need in the new product development community for real-time global engineering support in an English-only environment.
Daniels says, “This is just the first step in a comprehensive plan to assist product designers, industrial designers, and design engineers in the fiercely competitive and fast-paced new product launch industry. They’ve asked us to help to improve their speed to market by minimizing the risk associated with arm’s-length vendor selection, contract negotiation, trial runs, implementing ECOs, transfer to volume production, and ongoing quality assurance. With our established base of offices in the Asia-Pacific region staffed with highly experienced manufacturing and quality engineers, we’re well positioned to drive product cost down while driving quality up.”

This approach to new product development emphasizes speed and flexibility and provides a predictable outcome for product managers. It eliminates the dated approach of multiple functional specialists acting in a relay race model. With design launch driving the process, new products move smoothly and sequentially from concept development to feasibility testing, product design, development process, pilot production, and final production.

Headquartered in Boston, Massachusetts with offices throughout Asia, EastBridge Engineering (www.EB-INTL.com) was founded in 2003 to provide original equipment manufacturers, product designers, and entrepreneurs with on-the-ground manufacturing management, vendor development, and supply chain management services in the Asia-Pacific region. We guide manufacturing launch projects in China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, Viet Nam, and many other locations in Asia.